CHALLENGES

Evelyn Jamieson has already established success with her airbnb an enormously successful property business. However Evelyn had always wanted to pursuit a career in TV and dreamed of becoming a TV presenter. It was time for Evelyn to explore other business opportunities and pursue her dreams of becoming a TV presenter.

SOLUTION

For Evelyn to really expand her business and tap into the tv world she would need to approach this challenge digitally.

Recognising, that there was a gap in the market for influencers directed at women over 40 and 50. We knew Evelyn’s personality and life experiences would be the perfect fit to become the woman of inspiration for women who want to fight the frump, embrace their age and want to fight to get their glam back.

Through a solid content strategy, an inviting brand look and feel and effective search strategy, we created the number one destination for women over 50 who seek support, discussions on life issues and more importantly fun!

The brand identity, tone of voice and associated assets needed to complement Evelyn’s personality and show off her professionalism and expertise. So we created brand guidelines and Brand tone of voice to help define and explain who Evelyn is, what she stood for and how to communicate her brand.