The Brand DNA Workshop

Our Brand DNA Workshop ensures your brand’s genetic code and its purpose are connected throughout your entire business, aligning your team and reinforcing every decision you make. Anyone communicating your brand, either internally or externally, should be able to describe your brand consistently and effectively in just a few short sentences.

Connecting with your customers based on shared values and purpose is what makes you relevant and unique.

Designed to help you define the most powerful marketing tool you have – your brand.

Unleash your true potential

This workshop is for you if:

  • Clarify your goals
  • Define your business vision
  • Discover your unique strengths
  • Increase ROI through prioritising your assets
  • Focus and better prioritize your time and efforts
  • Craft a unique, compelling brand
  • Create raving and loyal customers
  • Charge what you’re worth
  • Fast-track your growth
  • Save you years of expensive trial and error. 
  • Maximize your social impact
  • Learn proven marketing strategies


Brand Definition Exercise

A 30 minute exercise that breaks down the process of creating a “brand statement” into a series of prompts that will allow you and your team to create together.

User Definition Exercise

In this exercise we will guide you and your team in the process of defining who your customers are and what their needs are.

Goals Definition Exercise

Get clear prioritised business goals that will help maximise your sales and profit value.

Position report

After the sessions you will be provided with a position report, that will Identify your unique position within the market. This will be your guide when it comes to brand positioning. Everyone in your team can then refer to it to ensure they are following your brand guidelines.

No Limits, Live Sessions Online

The entire workshop takes place online so you can participate anywhere in the world.

How long will the workshop last?
The workshop will last 1 hr & 30 mins
How does the workshop take place?
When purchasing your workshop, we will ask you to provide your Skype ID, your contact details and your preferred time slot.

Once purchased you will receive a confirmation email, that will confirm your workshop has been booked successfully. You will be asked to fill out a quick questionnaire so we can learn a little more about you and your business.

Once you have purchased and filled out your questionnaire Hayley will give you a quick introductory call, so we can get better acquainted.

All resources will be sent to you on the day of your workshop, no brainstorming alone pretty please…

Who should attend?
A minimum of 2 and a maximum of 3 people for some creative brainstorming.

It is important that you include the people most involved in creating the strategy for success in your business. This usually means owners, CEOs, Managing Directors, Heads of Department, Marketing Directors and Customer Service Directors – all of whom have valuable insights.

*Please note we allow 5 members in the face to face  workshop, if you would prefer more key members of your team to join click here.

Client Love

Hayley is more than a graphic designer… she intuitively knows what you need, she’s hugely skilled, she’s so responsive, organised but so calm and efficient. I recommend her highly to anyone wanting someone who takes a concept and builds it up into a brilliant project. Thank you so much Hayley for what you’ve produced. I’ve had numerous people telling me how much they like all my branding and website. Thank you!

Tricia Murray – The Birth & Baby Academy

Client Love

Hayley delivered a really fast job promptly and efficiently. Can’t fault her attention to detail, technical skills and enthusiasm. Thank you

Fin Wycherley – Supersize Media

Client Love

So unbelievably happy! Hayley has captured not only my business but my personality. She listened to exactly what I wanted and nailed it straight away. First class service!

Laura Currie – Professional Makeup Artist

Client Love

Hayley has exceeded my expectations !! She is exceptionally talented, she captured my business perfectly. I couldn’t recommend enough!

Amy Walker – Professional Makeup Artist


The workshop is led by Hayley Steel, 28-year-old, brand consultant specialising in brand and website development for entrepreneurs, small business owners and micro businesses.

“I get excited when businesses have big ambitions. I enjoy transforming concepts into successful businesses using creative and strategic processes.”

Hayley has worked with clients to produce outstanding digital and social media branding and websites as part of an overall marketing strategy that includes highly targeted video, email, podcasting, social sales, PR, Google / social media ads and re-marketing. These strategies have helped to grow the client’s brand’s profile, authority and sales growth.

“I have been called the client whisperer. I instinctively know what a client needs and meet the standards required for success.”

Ready to Dive Deeper?

Harness the power of your unique strengths and communicate your brand story in a way that resonates with your audience.



Save 50% for a limited time only!
This is a one-time investment

Also Included: The Brand DNA strategy ebook!

*Once you have made your purchase you will be directed to our Facebook booking page to book your preferred time and day for your workshop.